![]() ![]() A good rule of thumb is that each piece of content should revolve around one central theme. When you try to cover too much ground in your communication, it becomes unnecessarily complex. Be intentional about your communication, eliminate extraneous material, and get to the point. When you want to deliver a message, think concise and compelling. Worse, you’ll lose your audience’s attention-and the opportunity to connect. Here’s the thing: Meandering signals that you’re unorganized and unsure. Mark Twain famously said, “If I had more time, I would have written a shorter letter” -a reference to how much harder brevity is than length. Have you ever received a multi-page email and decided it was too long to read? Or maybe you’ve been victim to a presentation that droned on and on and never quite understood what the speaker wanted to say? Swap jargon for plain language to increase your odds of your message being received-and understood. Far too often, we assume that everyone communicates the same way we do, forgetting that our intended audiences may not live and breathe in our business world. ![]() Remember this golden rule of communication: it’s not about you. Avoid unnecessary jargonĮvery industry has its acronyms and buzzwords, but when you’re trying to communicate with those outside your expert circle (consumers you hope to woo as new customers, for example), and use that type of language, you’ll risk alienating the very people with whom you’re hoping to connect. Clarity helps others know, like, and trust you. People understand you, what you offer, your value, what differentiates you, how you can help them, and how they can assist you. When you’re clear, everything becomes easier. ![]()
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